An audience does not become a customer base out of the blue. It takes focus and dedication to define but above all to reach your goal. We don’t settle for online conversations as a primary goal. Reach and engagement should lead straight to sales. In everything we do for your brand, our thinking is structured on two levels: HI (conversation) and BUY (conversion). In our basic grid, we use both levels to define your challenges, messages, contact mapping, and desired behavior.
Conversion comes in all shapes and sizes. ADPNDX has created the ‘conversion-pyramid’ to guide you through the search for conversion. The higher you go, the higher the level of conversion – with the ultimate level of conversion being the acquisition of new clients.
We’d rather see campaigning as a continuous process of thinking, making, doing, and evaluating. These aspects are interrelated and influence each other constantly.